Cardia
Heart Monitoring
Effortless tracking of heart rate and cardiovascular trends day to day.
45K+ downloads
Leading Health Apps Across Europe
Building the future of wellness one tap at a time
We craft subscription wellness apps that quietly change daily routines for hundreds of thousands of people across Europe.
+120K
Downloads
25+
European Countries
05
Active Apps
About Us
Building the future of digital health
Founded in 2025, Pulsewave was born with a clear mission: to democratize access to health and wellness solutions through innovative mobile apps.
With a team of more than 10 dedicated professionals, we develop subscription apps that combine advanced technology with intuitive design, serving thousands of users across Europe.
25+
Countries served
10+
Team members
01
Innovation
We use cutting-edge technology to build solutions that genuinely transform the user experience.
02
Impact
Every app we develop is designed to positively impact people's health and well-being.
03
Excellence
We are committed to delivering high-quality products and sustainable, lasting results.
Our Solutions
A portfolio built to make habits stick
Six focused subscription apps covering the core pillars of modern wellness across European markets.
Calmly
Mental Health
Guided meditations, breathwork and stress relief in short daily sessions.
32K+ downloads
Lull
Sleep Quality
Smart sleep insights and bedtime rituals for deeper, steadier nights.
28K+ downloads
Plato
Nutrition
Personalized meal plans and effortless tracking of what you eat.
18K+ downloads
Movely
Fitness
Adaptive workouts and progress tracking for every level and goal.
15K+ downloads
Stillpages
Daily Reflection
Short daily reflections and journaling prompts for a calmer mind.
22K+ downloads
Business Model
The power of direct response
Our acquisition strategy is built on a proven model: scale recurring low-ticket funnels at a loss via Meta Ads and profit from subscription renewals.
Direct Response Advertising
Meta Ads with performance-driven creatives engineered for immediate, measurable conversions.
Low-Ticket Funnels
Affordable recurring subscriptions that strategically absorb upfront acquisition cost.
Profitable Renewals
The real magic is retention. Each renewal becomes pure margin and long-term sustainability.
Scalable LTV
High retention pushes lifetime value far beyond CAC, unlocking exponential growth.
Why does this model work?
While competitors chase immediate profit per sale, we invest in building a loyal subscriber base. The initial "loss" is actually an investment in predictable, scalable recurring revenue.
With an average retention above 40% after three months, every customer becomes a long-term asset generating consistent revenue month after month.
40%+
Retention
Leadership
Meet the founder
Felipe Sousa
Founder & CEO
With deep experience in the digital market, Lucas is a young entrepreneur who has already generated significant revenue through digital products at a global scale.
He founded Pulsewave in 2025 with the vision of revolutionizing access to health through mobile technology, blending growth marketing and direct response expertise.
His strategy of scaling recurring low-ticket funnels has positioned Pulsewave as one of the fastest-growing health app companies in the European market.